<p><a href="http://us.rd.yahoo.com/dailynews/rss/business/*http://news.yahoo.com/s/nm/20080803/bs_nm/olympics_sponsors_dc"><img src="http://d.yimg.com/us.yimg.com/p/nm/20080803/2008_08_02t202237_450x302_us_olympics_sponsors.jpg ?x=130&y=87&q=85&sig=0Jcscs86CbZUq8QMAm75xA--" align="left" height="87" width="130" alt="In this file photo men wear t-shirts with the logos of Olympic sponsors Coca Cola and Lenovo during the Olympic torch relay in Kashgar, Xinjiang province June 18, 2008. Olympic sponsors are launching possibly the largest advertising and marketing campaign ever, aiming to etch their brands in the minds of a new generation of Chinese consumers for far beyond the upcoming Games. (Reinhard Krause/Reuters)" border="0" /></a>Reuters - Olympic sponsors are launching possibly
the largest advertising and marketing campaign ever, aiming to
etch their brands in the minds of a new generation of Chinese
consumers for far beyond the upcoming Games.</p><br clear="all"/>

View the entire article: Games ad campaigns: Biggest, Costliest, Coolest
(Reuters)