I'm often asked how we go about using web analytics to really pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out 50,000 a year to have reports about how people visit their website. This article will describe how to use a key performance indicator to raise the problem and then go onto describe how to find out what the issue is on the website.

Read entire article: How Web Analytics Helped Find A Million Dollar Hole