In the SEO business, there is a lot that can be done to a client's site that is likely to give them success. However, even in the best of circumstances limitations to what can be performed on a site are inevitable. Does the SEO have free range over the entire site or just a few pages Do they have permission to re-design the site, reword content significantly or change the navigational structure Can the SEO dictate to the client how they should answer their phone or respond to email inquiries

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