A year of unprecedented change in the search engine landscape and online business environment has forced many SEOs and SEMs to alter and, in some cases, drastically rethink the services they offer and the techniques they use. For some SEOs, the changes represent a world of opportunities to expand their services and experiment with emerging techniques. For others, the changes in the search world have hit with the repetition and intensity of a series of destructive environmental disasters. * Before getting into the changes to services and techniques, a quick look at how the search marketing sector has changed is in order.

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