Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that's one of the ways I like to think of him. He's authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview with Lee Odden of Online Marketing Blog, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer!

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