Think of all the ways that companies use branding to build
awareness of themselves or to promote their social awareness and customer
service values. A few things come to mind such as greeters at the entrance of <strike>your&nbsp;</strike> my favorite store, go-green awareness issues,
charity drives that "give back" to the community for every purchase
made, TV screens playing music videos or news as you wait in line, and the list
goes on.

<p>None of these things lead directly to conversions but they
do lead to higher company awareness and the good old fashioned fuzzy-feelings
we get when we know that that we are valued as a customer. Most times we are
probably not even be aware of these things on a conscious level. But the effect
shows as we have a tendency to patron these companies more frequently than the
other alternatives.</p>



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