Until recently, there were five major players in the search engine
world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These
top Internet search engines quickly could be narrowed down to four,
however; AOL uses the Google algorithm and will yield nearly identical
results. Further narrowing is rapidly occurring - Ask.com seems to be
stepping out of the spotlight to focus on specific markets, and in
early March 2008, Microsoft began attempting to purchase the Yahoo!
search engine. If there are just two top search engines with which to
be concerned, what does this mean for your business and for SEO as a
whole?
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Microsoft and Yahoo!, Search Engine Partners?