In this series we have looked at several ‘spokes’ that contribute to a winning web marketing strategy. Part 1 looked at several of these building blocks: marketing budget and timelines, market research, and competitor analysis while Part 2
discussed the importance of keyword research, focus on achievable
phrases, creating relevant textual content and search friendly website
design. A future article will deal with the remaining spokes: link
building, blogs, newsletters, and website analytics.

Read entire article: The Genesis for a Successful Online Marketing Campaign - Part 3