<p>Sites that are designed to sell products and/or services
must go the extra mile to enhance the visitor's engagement with the website.
Shopping cart abandonment (shoppers abandoning their carts before deciding to
pay for the "items" they've added to their cart) can result in a
significant loss in potential sales. But much of that can be reduced when the
shopping process is streamlined and geared for shopper satisfaction.</p>

<p>The selling process--from initial interest to the very last
checkout page--must be able to grab shopper's attention and proceed to drive
them through to the finalization of the sale. But even after the sell, you must
deal with customer service issues in order to keep the sale finalized. Good
customer service will bring your purchasers back for another and another and
another. Here are fourteen general usability guidelines that will enhance your
shoppers overall experience on your site.</p>



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