A lot of buzz in the SEO community lately has been focused on the value of creating compelling as if it's a new idea. Writing web site copy that satisfies both search engines and users is nothing new to Heather Lloyd-Martin. She's been a proponent since mid to late nineties. I first came across Heather's copywriting wisdom a long time ago when it was more common to be explaining what the Internet was to potential clients, let alone Internet marketing. Since then, Heather has been a very influential force in educating search marketers on the value of copywriting for the web, for seo and most importantly, for conversions.

Read entire article: Spotlight on Search Interview with Heather Lloyd-Martin of SuccessWorks