Google Analytics

[Mr. Tech]

A friend sent this URL to me this morning... Google has a new part of their website called Google Analytics

I've signed up to it and I'm now testing to see how it goes...

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.


Sophisticated, yet easy to use.

We believe that web analytics should be simple and sophisticated at the same time. We've designed Google Analytics to have enterprise level capabilities and yet still be accessible to anyone who wants to improve their marketing and site design. Google Analytics delivers all the features you'd expect from a high-end web analytics offering, and provides timesaving AdWords integration features.

Integrated with AdWords.

If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics is the only product that can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.

Free.

Google Analytics gives us an opportunity to invest in our advertisers and everyone else who wants to create quality content on the web. Instead of spending money on web analytics, you can focus on creating targeted, ROI-driven marketing campaigns, and on improving your site design and content.

[etech-peter]

Looks good. Incidentally Urchin used to charge $495 per month for this service. This service was then available for $199 per month when Google bought it and now from 14th of november it is available for free. As you have signed up to it and testing keep us updated here with the results.

[Mr. Tech]

It's pretty cool and eay to understand. It gives you stats on:

Visits
Page Views
New Visitors
Returning Visitors
City/Country Visits
Visits from Search Engines

That's only some of the stats. They go more in-depth. Worth testing for yourself.