28th March 2005, 08:15 PM
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#1
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Join Date: Dec 2004
Location: Gold Coast, Australia
Posts: 2,166
Points: 1,025.61
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Using PPC To Maximize Your Search Engine Positioning ROI
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The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service. It is not the rankings themselves that hold any special value; it is the visitors that they bring and the resulting increase in business. It is for this reason that the PPC engines and namely the secondary ones are a great tool in developing a campaign strategy for the natural engines that will produce the highest return on investment.
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Using PPC To Maximize Your Search Engine Positioning ROI |
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