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Monday, Google is equipping advertisers with a new tool to target specific Web sites with AdWords advertisements and is testing a new cost-per-thousand impression (CPM) bidding model that matches what advertisers are willing to pay with the cost of advertising on a specific Web site.
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I don't like the idea of CPM but I suppose you can get the same amount of clicks for a cheaper price. E.g: it costs $50 for 50 click but if you pay $50 for CPM you may get 100 clicks.
Google Takes AdWords Beyond Clicks
Google Takes AdWords Beyond Clicks
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