We already have the ability to target ads in relatively sophisticated ways, with various types of matching schemes, as well as geotargeting, dayparting and with some services, using demographic profiles of users. Microsoft now plans to offer behavior targeting in its contextual ads starting next year. Online Media Daily is running the first of a three-part series on the forthcoming program, and the article asks some good questions about pricing, privacy and other issues....<img src="http://feeds.searchenginewatch.com/sewblog?g=683"/>

Read entire article: Major Ad Networks Working on Behavioral Targeting