<p>Joining the damage control of the <a href="http://blog.searchenginewatch.com/blog/070702-111827">Google Health Blog vs. Sicko</a> incident on Sunday, Google blogger extraordinaire Matt Cutts outlined some guidelines for <a href="http://www.mattcutts.com/blog/company-blogging-101/">company blogging 101</a> as an explanation for Turner's actions, and guidance for avoiding future incidents.</p>
<p>He advises:<br />
<ol><li>The easiest time to make a blogging gaffe is when you’re starting out.</li> <li>Don’t criticize other companies or people.</li> <li>Don’t post when you’re angry.</li> <li>Learn which stories matter and which ones don’t.</li> <li>If you make a mistake, don’t clam up.</li> <li>Include a datestamp on all your posts.</li> </ol></p>
<p>Excellent advice from a seasoned corporate blogger.</p><div class="feedflare">
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Matt Cutts Offers Corporate Blogging Advice