<p>With all the focus on Gen Y and even the millennials, seniors aged 65+ seem almost completely forgotten when it comes to online marketing. We can’t help but wonder why, except we admit this isn't exactly the most desired demographic for advertisers.</p>
<p>Still elders are considered to be one of the fastest growing demographics for online media. It’s not so much that people in their 70s and 80s are suddenly shifting to being heavy internet users; it’s that a huge wave of Internet-savvy boomers, now in their 60s, will begin passing the 65+ milestone – making now the time to start planning.<br />
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Old But Not Forgotten?