<p>A reader sent an email with a great question about the <a href="http://searchenginewatch.com/showPage.html?page=3627692">Widget Case Study</a> that I published in my <a href="http://searchenginewatch.com/showPage.html?page=3624376">By The Numbers</a> column. The question was as follows:</p>

<p>"If the widgets are built in javascript (presumably), how does it help with SEO? Was it via NOSCRIPT tags?"</p>

<p>Actually, the answer is no. The nature of the benefit has to do with the ongoing evolution of what SEO means. As we all know, link building is a critical component of improving ones search engine rankings. In spite of all the tweaks and changes to search algorithms you hear about, this is likely to remain true for the foreseeable future.</p>

<p>So the short answer to the question above is that one critical strategy for getting visibility for your site and its content and tools. CLIQ accomplishes this. It may not receive links directly (although some of the people who install the widget will link to the site that provided it), but it will create visibility.</p>

<p>The question got me to thinking about the broader strategic question underlying it, and concept I call Strategic Link Building. The rest of this post will focus on that topic, and provide a more comprehensive answer to the original question.</p><p><i><b><a href="http://blog.searchenginewatch.com/blog/071130-114538">Click to read the rest of this post...</a></b></i></p><div class="feedflare">
<a href="http://feeds.searchenginewatch.com/~f/sewblog?a=8qmXOgB"><img src="http://feeds.searchenginewatch.com/~f/sewblog?i=8qmXOgB" border="0"></img></a> <a href="http://feeds.searchenginewatch.com/~f/sewblog?a=cpLFcGB"><img src="http://feeds.searchenginewatch.com/~f/sewblog?i=cpLFcGB" border="0"></img></a>
</div><img src="http://feeds.searchenginewatch.com/~r/sewblog/~4/193048609" height="1" width="1"/>

Read entire article: Strategic Link Building