<p>If you think you know how Google and Yahoo perform content ad matching, you may be surprised. In today's <a href="http://searchenginewatch.com/sew_experts/content_advert">Content Advertising</a> column, "<a href="http://searchenginewatch.com/3627744">How Google, Yahoo Content Ad Matching Really Works</a>," David Szetela takes a detailed look at how content advertising campaigns really work -- how Google and Yahoo match your ad groups to appropriate pages of site content, and display your ads there.</p><div class="feedflare">
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Read entire article: SEW Experts: How Google, Yahoo Content Ad Matching Really Works