<p>Google has begun using its new PlusBox feature in local search results. The <a href="http://adwords.blogspot.com/2007/12/introducing-adwords-local-plusbox.html">Local PlusBox</a> appears as a plus sign and hotlink to a Google Map appearing after an AdWords ad in the top position at the top of the page. </p>

<p><a href="http://blog.searchenginewatch.com/blog/img/071204-Goog-plus.jpg"><img alt="Google Local PlusBox" src="http://blog.searchenginewatch.com/blog/img/071204-Goog-plus-thumb.jpg" width="550" height="190" /></a></p>

<p>When clicked, the PlusBox will expand right in the search results page, showing a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad. </p>

<p><a href="http://blog.searchenginewatch.com/blog/img/071204-Goog-open.jpg"><img alt="Google Local PlusBox - open" src="http://blog.searchenginewatch.com/blog/img/071204-Goog-open-thumb.jpg" width="550" height="185" /></a></p>

<p>The Local PlusBox will only appear on locally targeted ads. Advertisers will not be charged for clicks on the Local PlusBox, map, or driving instructions; they will only pay for clicks on their local business ad that lead to their landing page.</p>

<p>The Local PlusBox is being rolled out to AdWords accounts in the US, Canada, UK, and Germany.</p><div class="feedflare">
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