<p>The PowerPoint Your CEO Must See" comes courtesy of the tremendous response we've received from the SEO community about the <a href="http://blog.searchenginewatch.com/blog/080512-115832">Matt Cutts SEO video</a> we published from the Web 2.0 conference. </p>
<p>A few readers asked for a transcript (not available) -- and no, the embedded Flash video is <strong>not </strong>search engine optimized. So we're presenting the next best thing: Matt's "What Google Knows About Spam" Google Docs deck in a slide show.</p>
<p>If your CEO doesn't have 10 minutes to invest in this SEO deck, you can <a href="http://jobs.searchenginewatch.com/c/search_results.cfm?site_id=2660&CFID=31213442&CFTO KEN=aa7407f3547c817e-DDE94646-068F-5CD4-2CCA55A21F17D337&jsessionid=363045354c6a6569281e"> find a new job here</a></p>
<p>If there's one slide your CEO should see, it's the "SEO Is Good" slide. </p>
<p>Spam? Bad. <br />
SEO? Good. </p>
<p>Last month Search Engine Watch blogger and RankAbove CEO Eli Feldblum created an industry firestorm when we published "<a href="http://blog.searchenginewatch.com/blog/080410-102227">SEO Spam is Good</a>" last month. The post was misinterpreted, reviled and bashed by SEOs for implying that SEOs spam search engines. We didn't have comments enabled then. Now we do.</p>
<p>Matt says in his blog:</p>
<blockquote>I’ve always meant to do a post to say that search engine optimization (SEO) is not spam and that Google doesn’t hate SEO, but I never seem to get around to it. This presentation gave me a chance to slip those facts into the minds of several thousand tech-savvy folks.
<p>[Thanks to Tracy O for cc-licensing the "money" image that I used in the presentation.] </blockquote></p>
<p>Tracy O has a very cool "Where's Waldo?" <a href="http://flickr.com/photos/tracy_olson/2456445948/">photo of a floppy disk in a landfill</a>. Check it out. But I digress. </p>
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The One SEO PowerPoint Your CEO Must See
The One SEO PowerPoint Your CEO Must See
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