<p>eMarketer is <a href="http://www.emarketer.com/Article.aspx?id=1006295">lowering projections</a> for social network advertising from $1.6 billion to $1.4 billion for 2008. Two reasons are attributed to the adjustment: a <a href="http://blog.searchenginewatch.com/blog/080206-204925">slowing economy</a> and the uncertainty over what advertising actually works on social sites.</p>

<p>Adjustments have been made for site-specific projections as well. MySpace's projection has been lowered from $850 million to $755 million, while Facebook has been lowered from $305 million to $265 million.</p>

<p><img alt="094750.gif" src="http://blog.searchenginewatch.com/blog/img/094750.gif" width="324" height="211" /></p>

<p>Related Reading:<br />
<a href="http://blog.searchenginewatch.com/blog/080514-103939">Consumers Ok with Social Ads, But Rarely Find Them Targeted</a></p><div class="feedflare">
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