SEW Experts: PPC Keyword Sets: Words to the Wise

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<p><img src="http://searchenginewatch.com/_imgs/authors/szetela_david.jpg" alt="Search Engine Watch Expert - Sage Lewis" style="border: 1px solid #666666" height="70" width="70" hspace="5" vspace="5" align="right">When it comes to paid search, there's no such thing as a free lunch. In today's <a href="http://searchenginewatch.com/sew_experts/profitable_ppc">Profitable PPC</a> column, "<a href="http://searchenginewatch.com/showPage.html?page=3630286">PPC Keyword Sets: Words to the Wise </a>," David Szetela explains why a successful paid search campaign requires a constant gardner.</p>

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