<p><img src="http://searchenginewatch.com/_imgs/authors/ash_tim.jpg" alt="Search Engine Watch Expert - Tim Ash" style="border: 1px solid #666666" height="70" width="70" hspace="5" vspace="5" align="right">Think a sale is the only conversion worth measuring? You might want to think again. In today's <a href="http://searchenginewatch.com/sew_experts/analytics_ROI">By The Numbers</a> column, "<a href="http://searchenginewatch.com/3630589">What Are You Converting?</a>," Tim Ash goes through the various events worth measuring, showing that reaching a customer can take on many forms.</p>

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Read entire article: SEW Experts: What Are You Converting?