<p><img src="http://searchenginewatch.com/_imgs/authors/stewart_gregg.gif" alt="Search Engine Watch Expert - Gregg Stewart" style="border: 1px solid #666666" height="70" width="70" hspace="5" vspace="5" align="right">With local search on the rise, it's important to keep your local campaigns in tune with your national efforts. In today's <a href="http://searchenginewatch.com/sew_experts/vertical_search">Vertical Search</a> column, "<a href="http://searchenginewatch.com/3630608">6 Tips for Aligning Your National, Local SEM Efforts</a>," Gregg Stewart discusses how to go after the local long tail, including customization, keyword lists, and tracking.</p>

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