<p>Socialmedia.com is a social advertising network. Buddy Media is a social media consulting and analytics company (i.e. they have clients!). Today, they have announced a partnership that allows people to buy advertising and access analytics to make the most of their social media campaigns.</p>

<p>They're calling it social 'app-vertising' and brands like FedEx and New Balance have already been privy to the service.</p>

<p>“Advertising in social media is about getting users to engage with a brand’s messaging in a way that scales and is measurable,” says Seth Goldstein, CEO of <a href="http://www.socialmedia.com">Socialmedia.com</a>. “Our partnership with Buddy Media simplifies the buying and execution of campaigns that get users to interact with brands.”</p>

<p>“In many ways, the app is the new ad unit, and many marketers are beginning to realize that,” says Michael Lazerow, CEO of <a href="http://buddymedia.com">Buddy Media</a>. “With the launch of the BuddyBrain and our partnership with SocialMedia.com, advertisers and brand marketers now have a one stop shop to launch their social app-vertising campaigns and reach over 500 million people on social networks.”</p>

<p>Despite all the dark news from Wall Street, social networking and its <a href="http://blog.searchenginewatch.com/blog/080801-100503">projections remain hot</a>, hot, hot! Yesterday, I reported how <a href="http://blog.searchenginewatch.com/blog/080916-093442">social networking is taking share from dating and pornography</a> (who would have thought?)!</p>

<p>This partnership seems like a smart one, especially for those of you concerned about how you measure social media campaigns.</p>

<p>What do you think of this announcement? Comments, please!</p><div class="feedflare">
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Read entire article: SocialMedia.com and Buddy Media Team Up for Social 'App-vertising' Solution