<p>At the OMMA Conference in New York this week, <a href="http://blog.searchenginewatch.com/blog/080604-092240">Axciom</a> is <a href="http://www.acxiom.com/181758/Acxiom___helps_online_advertisers_identify_and_rea ch_target_consumers_on_the_first_try__every_time"> unveiling</a> their new online advertising targeting tool. Dubbed Relevance-X™ LifeStage, the tool was designed to help interactive marketers identify audiences based on life stage. Once the identification has taken place, advertisers can make a single media buy to reach publishers with a message coordinated with offline efforts.</p>

<p>“The consumer targeting capabilities available in Relevance-X LifeStage enable marketers to increase the performance of their online marketing investment,” said Tim Suther, Acxiom’s senior vice president for digital marketing services. “Today, our clients see improvements in click-through rates, greater clarity in their brand message, and fewer wasted ad impressions.”</p>

<p>What do you think of this tool? Leave your impression in the comments.</p><div class="feedflare">
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