<p><img src="http://searchenginewatch.com/_imgs/authors/watson_frank.jpg" alt="Search Engine Watch Expert - Frank Watson" style="border: 1px solid #666666" height="70" width="70" hspace="5" vspace="5" align="left"><img src="http://searchenginewatch.com/_imgs/authors/boggs_chris.jpg" alt="Search Engine Watch Expert - Chris Boggs" style="border: 1px solid #666666" height="70" width="70" hspace="5" vspace="5" align="right">Much discussion has been made of where the David to the Google Goliath will come from. In today's <a href="http://searchenginewatch.com/sew_experts/sem_crossfire">SEM Crossfire</a> column, "<a href="http://searchenginewatch.com/3630907">Could Social Media Be the Google Killer?</a>," Frank Watson and Chris Boggs wonder if the ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important. </p>

<p><font style="font-weight: bold; color:#D1E0F0">&raquo;</font> <a href="http://searchenginewatch.com/showPage.html?page=3630907"><font style="color:#336699">Full story</font></a><br />
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Read entire article: SEW Experts: Could Social Media Be the Google Killer?