<p>Moms are now packing more activity into their day, according to a new data released by AOL's Platform-A. A survey of 7,000 women found that the average internet-using mom reports conducting 27 hours of activities during the day.</p>

<p>On average they spend:</p>

<ul><li>2.6 hours on the internet</li><li>2.1 hours of television</li><li>1.2 hours a day listening to the radio</li><li>30 minutes with newspapers, magazines and games</li></ul>

<p>Parenting was the #1 online activity conducted by moms. They use the internet for advice on parenting and as a resource to help their children learn.</p>

<p>Another popular online activity is shopping<br />
<ul><li>79% of those surveyed use the internet for shopping.</li><li>52% use the internet to find coupons or sales.</li></ul></p>

<p>So how do moms feel about search? They associated the words "task-oriented," "focused," and "interested" with search. 71% use the internet to find information.</p>

<p>Websites were described as "entertainment."</p>

<p>Hopefully, your website is entertaining to moms and offers them coupons or sales. Because 86% report being the primary decision maker in their household.</p>

<p>52% will recommend a good brand to others (another reason why social media is so hot!).</p>

<p>And moms like to share media with their children. 95% of moms share at least one form of media with their children at least once a week. Here's what they share.<br />
<ul><li>79% share television</li><li>62% share internet</li><li>58% share mobile phone</li><li>48% share digital camera</li><li>38% share email</li><li>33% share games</li></ul></p>

<p>Do moms fit into your target audience? Share your thoughts in the comments.</p>

<p>Related Reading:<br />
<a href="http://www.clickz.com/showPage.html?page=3628324">Playing the Game With Mom</a><br />
<a href="http://blog.clickz.com/080506-160731.html">E-Mail Marketers Haven't Forgotten Mom</a><br />
<a href="http://www.clickz.com/showPage.html?page=3630252">Sitting Pretty: Finding Moms Online</a><br />
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Read entire article: Moms See Search as Task-Oriented; Websites as Entertainment