<p>Technorati has started releasing the <a href="http://www.technorati.com/blogging/state-of-the-blogosphere/">State of the Blogoshpere 2008</a> report. It will be a couple of more days before the full report is online.</p>

<p>The previous report was release in April 2007, so a lot has changed in the past year-and-a-half. Here are just some of the highlights:</p>

<p>Blogs are now a pervasive part of our daily lives. While there have been a number of studies conducted that tried to understanding the size of the Blogosphere -- both in terms of the number of blogs and blog readership -- all of these studies agree that blogs are now a global phenomenon that is "mainstream."</p>

<p>Technorati cites the numbers from three of the studies, which vary in the details but generally agree that "blogs are here to stay."</p>

<p><strong>comScore MediaMetrix (August 2008)</strong><br />
o Blogs: 77.7 million unique visitors in the US<br />
o Total internet audience 188.9 million</p>

<p><strong>eMarketer (May 2008)</strong><br />
o 94.1 million US blog readers in 2007 (50% of Internet users)<br />
o 22.6 million US bloggers in 2007 (12%)</p>

<p><strong>Universal McCann (March 2008)</strong><br />
o 184 million have started a blog worldwide, 26.4 million have started a blog in the US<br />
o 346 million read blogs worldwide, 60.3 million read blogs in the US<br />
o 77% of active Internet users read blogs</p>

<p><img alt="Technorati-chart-p1-authority.png" src="http://blog.searchenginewatch.com/blog/img/Technorati-chart-p1-authority.png" width="400" height="204" align=left hspace=10/> Other findings include this: "All blogs are not created equal." There are only 76,000 blogs with a Technorati Authority of 50 or higher.</p>

<p>The majority of bloggers that Technorati surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.</p>

<p>Four in five bloggers post brand or product reviews, with 37% posting them frequently. And one-third of bloggers have been approached to be brand advocates.</p>

<p>There's lots more data -- and some eye-catching charts like the one above. Check out Technorati's <a href="http://www.technorati.com/blogging/state-of-the-blogosphere/">State of the Blogosphere 2008</a> for yourself.</p><div class="feedflare">
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