The first step is to compare service plans, features and tools. The areas you need to look closely are-
1. Technical Support - Technical Support should be available 24 hours, 7 days a week and should be accessible by phone, e-mail or live chat.
2. Customer Service - It should be prompt, professional, courteous and effective.
3. Pricing - You should compare the prices of the different hosting company according to the service and features.
4. Free Trial - Also look out if a particular company is offering 15 days or 30 days free trial for you to judge their service. Even a money back guarantee in case you are not satisfied with the service offered after a period of time and you choose to cancel the service.
5. Server Uptime/Reliability - Check out whether the provider offers a performance guarantee. What is their policy if you experience prolonged periods of downtime.
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